Like many other companies, the tech company has been experimenting with artificial intelligence. “We’re thrilled to share at NewFronts how those real relationships drive real influence for brands as we announce new innovations and features across Stories, Spotlight, Creators, My AI and more.” “Snapchat is all about real relationships, and where over 750 million people come every month to build connections and have fun with friends, families and their favorite creators,” said Rob Wilk, Snap’s president of Americas. The company also announced the global launch of ads in Spotlight, the tab that showcases shortform videos in a similar vein to TikTok. will be the first advertiser to use this for a global takeover for their upcoming film, The Flash. Snapchat announced the launch of First Story advertising, which allows advertisers to reserve the first Snap advertisement (either the first six-second non-skip Commercial or first Sponsored AR Lens, with a potential daily reach of more than 50 million in the U.S.) seen by a user of the social media platform. The studio will initially offer managed service production from four production partners: Studio71, Beeline by Brat TV, Influential and Whalar. Those partners will help brands identify the best Snap Stars for their products in order to produce sponsored stories and other advertisements.

The social media app also unveiled the Collab Studio, which will pair brands with top creators and public figures on the platform. Snap CEO Says He'd 'Love' a TikTok Ban In the 'Short Term'

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